The world needs smart, sustainable and meaningful products and services: stuff that creates value in our lives and in our business, stuff that does not exhaust our planet and that offers convenience while sparking our creativity and intelligence.
This requires creativity to challenge the status quo, and to think beyond industry recipes. It also requires rationality and the right structure to covert ideas into revenue.
At the Studio, we take this changing world as a starting point. Together with our clients we discover what it means and how we can turn this into opportunities.
Peter Van Riet cannot be labeled easily. If one label had to be chosen, it would be versatility. Peter is a Belgian designer, product developer and entrepreneur. He started his design career mainly in the furniture industry, where he won numerous international prizes. But his love for snowboarding made him start up Beyondsnow, a company that designed, produced and marketed an innovative snowboard binding. After this, Peter founded Studio Peter Van Riet where he combines his experience as a designer and entrepreneur to turn radically new ideas into meaningful stuff that creates customer value.
Johan van Mol started his career as interactive designer and developer. In 1999, he co-founded his own digital agency Atomik Studios. After a decade of success, Atomik Studios was acquired by the leading Belgian advertising agency Duval Guillaume.
After this, Johan worked as a consultant covering innovation, digital topics, strategy and organization. In 2015, Johan
returned to the creative sector, joining the Before the Wave as a managing partner.
We have a small internal team of designers and strategists who are responsible for the concepts, quality and client service.
Next to our internal team, we rely on a dozen specialists who we work with on a regular basis. Why? We approach each challenge from a holistic point of view. In many cases, this requires collaboration with industry
specialists beyond the walls of our Studio.