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July 6, 2014

A Framework For Change

When things change fast, often the last thing to change is how we do things. Product design used to be a simple business. You could add new features, develop and launch a new product or service, and well before shipping, be able to estimate demand, sales and even ROI. Today your product may be obsolete before it even enters the stores. So how can we take a more agile approach?

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June 5, 2014

The Seven Battlefields Of The Future

Every day, more of our customers ask us to think about the future. We’re not asked to design a product or a service but rather something else – how to conquer a continuously more demanding market and stay ahead of fast competition. So when did business survival become a design issue?

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May 7, 2014

Changing role of design

I guess you already know that the world is changing. Or actually the world continuously changes, basically the only constant is change!

“The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.” — Isaac Asimov

I truly believe that this continuous change has brought us to a level which needs us to question everything as we know it and asks for a complete new approach in order to define this new world. It’s not just the next step, it’s the third industrial revolution!

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March 30, 2014

Think big, spend small

It happens more and more that we don’t get a designbrief anymore. Due to the known factors it’s not longer possible to predict easily what will be the next step. Basically we have to start designing the designbrief which is of course what we love most. We call it imagineering!

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March 5, 2014

What about dominant design?

In order to play a safe game most products have a low acceptance level. It used to be common to add a feature, a new specification, which brought us a new sales story. Today it seems that this way of thinking doesn’t work anymore.

We therefore have to approach the ideation process in a complete different way. Feature counting is over, we have to come up with stories which describe a new user experience. A great opportunity to reconsider values, vision and mission.

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