Radical Design

We design meaningful products, services and experiences that generate business.

“But, what’s next? How do you create meaningful stuff? Today?
And tomorrow? ”

WHO?

For teams of business leaders, innovators and marketers who want a creative and strategic approach to new revenue streams.

RESULT

Innovative and validated product, service and go-to-market ideas.

BENEFITS

Big-picture thinking

Our program looks outside industry boundaries and challenges the status quo.

Human-centered

Our design research makes sure we discover relevant customer needs.

Future proof

We map and evaluate the impact of technological, consumer and industry trends.

Strategically aligned

We define design challenges aligned with your strategy.

How do you stand out in a crowd? Redefine the game? Define the right business model?

RADICAL DESIGN PROGRAM

In our changing world, businesses need an inspiring, creative and strategic approach to innovation and design. Before the Wave developed a design program to help companies and organizations develop smart, sustainable and meaningful products, services and experiences. We call it: The Radical Design Program.

The Radical Design Program is a 16 to 20 week exercise that focuses on researching, maturing and validating ideas.

01.FUTURE SKETCH

The program starts with in-depth Design Research to address global trends and industry issues as well as future-proofing customer needs.

 

02.DESIGN CHALLENGES

This is followed by the Design Challenge phase, where we investigate the internal environment of your company and define Design Challenges aligned to customer needs and your strategy.

03.DESIGN DIRECTIONS

Since good ideas need time to develop into mature, workable concepts, the main part of the Radical Design Program is spent designing and developing new ideas.

 

04.FIND YOUR COMMUNITY

After designing a proof of concept to determine workability, we seek market validation by involving internal or external communities. Additionally, we build a high-level business case.

05.CONSOLIDATION

Finally we consolidate the research, the workable concept and the business case into a finalized briefing for a pilot project or minimum viable product.

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