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Tag: Book

January 5, 2016

How many ideas do we need when designing or innovating? Pinball or Pachinko.

When designing new solutions, there is a question that keeps popping up. How many ideas should we: develop? How many should we have in the end? Well, we’re not going to put a number on it, but rather a general principle, called pinball or pachinko. To do this, let’s draw a comparison between pinball and pachinko.

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December 22, 2015

How to kick off innovation with future-proof ideas – part 2

When designing new solutions, there is a question that keeps popping up. How many ideas should we: develop? How many should we have in the end? Well, we’re not going to put a number on it, but rather a general principle, called pinball or pachinko? To do this, let’s draw a comparison between pinball and pachinko. Read more … When designing new solutions, there is a question that keeps popping up. How many ideas should we: develop?

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December 10, 2015

How to kick off innovation with future-proof ideas – Part 1

Many business leaders know they need to innovate. The natural first step is to brainstorm and create ideas or ideation. Ideation is considered the most important step in the innovation process. But relying solely on ideation will not result in the next big thing.

A critical factor is that radical innovation should be future-oriented. Lots of innovative ideas bounce around a couple of years before they break through. Right now, mobile wallets are on the brink of an innovation revolution, but mobile payment systems have been around for almost a decade.

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November 25, 2015

Creativity, how it’s really done

Creativity is not a carnival

“In fact, creativity is not about carnival hats and funny dances, it is about slowing down the process and diving deep into the problem.”

There seems to exist an assumption that the world of creativity is carnivalesque, with unusual or absurd characters, overly energetic personalities, funny dances, out-of-this-world behaviour and rather strange music. In fact, people who create successfully know this isn’t the case (most of the time) and that the process has to do with slowing down and diving deep into the problem.

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November 17, 2015

The 4 paradoxes defining the empowered customer

The empowered customer

In the 1980s and 1990s businesses embraced computer technology and eventually the Internet. Everything was easier, from supply chain management and outsourcing to desktop publishing and trading. From the 1990s onward, technology got smaller, cheaper and more usable. Employees started taking their digital knowledge home. Gradually, individuals could access the same tools as companies; individuals too could communicate, purchase and even sell globally.

By mid-2000, companies had lost their digital advantage due to the massive popularization of smart phones. And something pretty exciting happened. Since individuals were not bound by processes, organizational structures, complex decision-making and paranoid IT departments, they adopted digital technology much faster than companies and especially governments. Today, in most countries, we see a gap between the digitally empowered consumer and how traditional companies and governments work with technology.

According to us, the empowered customer can be defined by 4 main paradoxes.

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