New ventures need not only new products and services, they need to
redefine their business.
For ambitious entrepreneurs and intrapreneurs who want to launch a meaningful business venture.
A unique product and service experience, appealing brands, go-to-market strategies and future-proof business models.
We apply our design thinking approach to the entire business. The end result is a novel and hard-to-copy venture.
Our design research makes sure we discover relevant customer needs.
We design the products, services, go-to-market strategy, brands and business model as one single customer experience.
We don’t come in with big strategies and implementation plans. We prototype, learn and adapt the customer experience until it works.
The goal of the program is to launch meaningful businesses
The truly new is a tough nut to crack. Continuous product and service innovation might work for some, but when launching a new venture or transforming an existing one, entrepreneurs need to redefine business as usual to succeed.
Our Venture Design Program, based on our design thinking approach, results in a human-centered, coherent and hard-to-copy business. Moreover, we believe in a lean start-up process based on prototyping the customer experience.