Launching a snowboard binding start-up

Client: Beyond products

Beyondsnow was a start-up founded by Peter Van Riet in 2007. Beyondsnow produced and marketed an innovative snowboard binding which had substantial ergonomic benefits compared to traditional bindings.

We designed much more than a snowboard binding: we designed a start-up. This included developing a business plan, designing the binding, manufacturing, brand design, developing sales channels, web design, designing merchandizing, such as clothing and helmets, designing booths, etc.

Beyondsnow produced and marketed the snowboard binding in 27 countries from 2007 until 2009. It was very well received by snowboarders and the press. Moreover, the binding was awarded the Eurosima Innovation Award. The binding is now being sold by Launch Snowboards.

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