Create meaningful stuff

A book on change, innovation, design and design thinking.

Client: Before The Wave

Creating and launching meaningful products and services in the connected era requires a radical transformation. On one hand, creativity needs to think beyond industry recipes. On the other hand, creativity requires rationality to convert ideas into revenue.
In Create Meaningful Stuff, we want to contribute to this important economic and societal transition. This is why we wrote this book: to share our vision on radical design and our methodology to create meaningful stuff. We hope that you will discover that Create Meaningful Stuff is not just about creating an object, but about creating an experience. The process in itself is always an incredible journey.
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